About us
From Saanch to Sai’li – A Journey Woven with Love
Welcome to Sai’li, where every thread tells a story, every silhouette carries a soul, and every piece is made with the kind of love that only a silly girl in love could understand. In fact, that’s exactly what Sai’li means in Rajasthani—a girl who’s fallen head over heels in love. And we like to think our brand is just that: a whimsical, passionate ode to beauty, culture, and timeless style.
But this isn’t where our story began…
Our Journey
Four years ago, we launched our brand under the name Saanch, driven by a simple idea—to bring beautifully made, high-quality Indian wear to women who were seeking something more soulful than what the market had to offer. We saw a gap: lots of clothes, yes, but not enough heart. Not enough attention to detail. Not enough celebration of Indian craftsmanship.
So, we took that leap. And the love we received was overwhelming.
As the brand grew, we faced a little hiccup—we couldn’t secure a trademark for “Saanch.” But instead of letting that slow us down, we took it as a sign. A sign to evolve, reimagine, and bloom into something even more heartfelt. That’s how Sai’li was born—a name that felt like poetry to us.
What We Do
At Sai’li, we design and create pieces that celebrate the grace of Indian wear and the ease of modern fashion. Our collection ranges from elegant Anarkali suits, classic suits, Sharara-Gharara sets, to western-inspired pieces like co-ord sets and middie gowns.
Our focus has always been on quality, authenticity, elegance, and above all—comfort. Every garment you see is either handcrafted in our own unit or lovingly made in collaboration with artisans for small-batch collections. We work with locally sourced fabrics, and while we mostly manufacture in-house, we do occasionally curate and trade select pieces that meet our standards.
Our Community
What makes Sai’li so special isn’t just what we create—but who we create it for.
Our customers aren’t just buyers—they’re our extended family. Many of them have been with us since our earliest days. They trust us with their celebrations, their everyday joys, and even their quiet moments. We stay connected with as many of them as we can, personally, because for us, it’s never been a transaction. It’s always been a relationship.
We welcome all kinds of women—free-spirited bridesmaids, confident professionals, quiet dreamers, graceful mothers, and young girls just discovering the magic of dressing up.
Our Heartbeat – Team Sai’li
We don’t operate as individuals. We are Team Sai’li—a family of creative minds, tailors, artists, and dreamers working together with one goal: to make you feel something special when you wear Sai’li. There’s a little laughter in every stitch, a lot of chai behind every design decision, and so much love in every parcel we send out.
We’re based in the beautiful town of Sanganer, Jaipur, and while our roots are deeply Indian, our reach is growing every day. We ship across India and, sometimes, even across oceans.
A Note from the Founder
Sai’li is more than a brand to me—it’s a love story I get to live every single day. It began with a vision: to create clothing that felt both personal and proud. Clothing that lets women connect with tradition, without feeling bound by it. My heart still flutters when I see someone wearing Sai’li—not because it’s mine, but because it’s ours.
To everyone who’s been part of this journey so far—thank you. And to those just discovering us—welcome to the family. We promise to keep dressing you in stories worth remembering.
With all our love,
Team Sai’li
